Our Services
Apex is a specialist data science and technology transformation consultancy. We support companies, investors and large enterprises in identifying, designing and implementing best in class data science, AI and technology solutions and processes.
We support companies and investors at all stages of the investment life cycle. Our transaction advisory services leverage data science solutions to identify opportunities and risks for target companies and their competitors. Our digital execution services implement data-driven strategies and digital products to deliver long term and sustainable value.
Our work spans acquisition due diligence, strategic planning, and hands-on implementation—enabling smarter decisions, scalable systems, and long-term transformation.
Apex Attribution Modelling
Utilise Apex's Advanced Attribution Modelling to understand the true impact of your sales and marketing activities across all sales channels.
Our expert team of data scientists leverage advanced attribution modelling and triangulation experiments to deliver industry leading omnichannel insights. We help management teams answer critical questions, for example: How does my TikTok spend impact in-store third-party retail sales? Or, how does top-of-funnel marketing spend influence the success of my outbound sales team?
Apex Competitor and Market Reporting
Apex's data platform ingests data from search engines, social media platforms, affiliates, 3rd party e-retailers and online review sites to produce holistic market reports.
Our bespoke reports identify which competitors are growing the fastest, what strategies are driving growth and identify consumer sentiment across 1000+ reviews and social media posts. Our reports are used by industry leading investors and management teams to streamline investment decision making processes and drive revenue growth.
Apex Due Diligence
We leverage our bespoke data platform to automate diligence, allowing for greater speed and accuracy. This enables faster investment decisions and significantly reduced transaction costs.
Apex AI Search Intelligence
Apex deploys proprietary AI search technology that captures real user prompt behaviour, analyses how large language models source and prioritise information, and identifies the factors influencing AI-driven recommendations.
We help clients improve visibility across AI search platforms by implementing strategic, technical and content enhancements that strengthen AI relevance, outperform competitors and increase high-value traffic from rapidly growing AI-driven discovery channels.