How we work
Apex is a specialist data science and technology transformation consultancy. We help companies and investors unlock value through advanced analytics, applied machine learning, AI implementation and AI search optimisation. Our work spans acquisition due diligence, strategic planning and hands-on implementation — enabling smarter decisions, scalable systems and long-term transformation.
Apex Attribution Modelling
Utilise Apex's Advanced Attribution Modelling to understand the true impact of your sales and marketing activities across all sales channels.
Our expert team of data scientists leverage advanced attribution modelling and triangulation experiments to deliver industry leading omnichannel insights. We help management teams answer critical questions—for example: How does my TikTok spend impact in-store third-party retail sales? Or, how does top-of-funnel marketing spend influence the success of my outbound sales team?
Apex Competitor and Market Reporting
Apex's data platform ingests data from search engines, social media platforms, affiliates, 3rd party e-retailers, online review sites and app stores to produce holistic market reports.
Our bespoke reports identify which competitors are growing the fastest, what strategies are driving growth and identify consumer sentiment across 1000+ reviews and social media posts. Our reports are used by industry leading investors and management teams to streamline investment decision making processes and drive revenue growth.
Apex Due Diligence
We leverage our bespoke data platform to automate diligence, allowing for greater speed and accuracy. This enables faster investment decisions and significantly reduced transaction costs.
Apex AI Search Intelligence
Apex deploys proprietary AI search technology that captures real user prompt behaviour, analyses how large language models source and prioritise information, and identifies the factors influencing AI-driven recommendations.
We help clients improve visibility across AI search platforms by implementing strategic, technical and content enhancements that strengthen AI relevance, outperform competitors and increase high-value traffic from rapidly growing AI-driven discovery channels.
Apex Investments
Apex invests and coinvests with our partners in companies where our technology and expertise in digital strategy and transformation will add significant value.
Our clients
We are a trusted partner to many of the UK and Europe's foremost investors and companies.
Client Testimonials
Tim Scherer
Apex has been instrumental in driving our strategic direction, not only by centralizing and structuring our data but also by continuously offering key insights.
As an ongoing partner, their deep understanding of our business, combined with their ability to harness data for strategic advantage, remains crucial in identifying new growth opportunities. We look forward to building on this collaboration for future growth.
Marta Martinez Aviles
Apex has played a key role in shaping our customer acquisition and omnichannel strategy. Their state-of-the-art attribution model and insights have clarified how our online marketing drives sales across multiple channels, enabling us to optimize budget allocation for greater profitability and growth. Throughout the project, their commitment and availability have been beyond exceptional, providing us with continuous support and expertise. We are eager to continue building on this valuable partnership.
Jagdeep Hans
Apex delivered a comprehensive analysis of our portfolio and competitors, identifying key growth opportunities that have been instrumental in refining our strategy.
We were thoroughly impressed with their work, and their insights will be instrumental in driving value creation across our group.