For investors

Evidence for the deal, and for everything after it.

We work with European private equity and portfolio management teams across the whole cycle: market understanding and asset sourcing, buy-side and sell-side diligence, value-creation planning and post-deal delivery.

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Why it matters

An investment case rests on claims about customers, competitors and growth. We test those claims with evidence from the market itself, on our own diligence platform, to a deal timetable. Then we stay to make the plan happen.

01

Market understanding and asset sourcing

Advanced data collection across search, social, reviews, retailers and company signals to map a market, size demand and surface assets worth a conversation before they come to market.

  • Market maps and demand sizing by segment and geography
  • Target long-lists ranked on growth, customer and competitive signals
  • Recurring screens of a sector, refreshed as the market moves
02

Buy-side and sell-side diligence

Customer, market and marketing evidence on a target’s growth, competitive position and proposition, run on our bespoke diligence platform and delivered to a deal timetable.

  • Commercial diligence: competitive position, customer proposition and growth headroom
  • Marketing efficiency and incrementality review, including channel dependence
  • AI-search visibility and customer sentiment exposure
  • Sell-side: an evidence pack that supports the growth story
03

Value-creation planning

A prioritised set of growth initiatives, from acquisition efficiency to AI search and customer sentiment, each with the numbers behind it.

  • Inputs to the 100-day plan
  • Initiative list with sizing, sequencing and owners
  • A measurement plan so progress is visible from day one
04

Post-deal delivery

We stay to build: measurement programmes, AI and data infrastructure, and the dashboards that keep a single company or a whole portfolio honest.

  • Marketing measurement programmes across portfolio companies
  • Portfolio dashboards on acquisition, competitors and sentiment
  • Data and AI infrastructure, built once and reused across the group
  • Ongoing advisory support to management teams
Investors we work with

Bring us a market, a target or a portfolio question.

We work to deal timetables and keep the evidence base from diligence alive after completion. Based in London, working across the UK and Europe.

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