Each engagement starts with a business question and ends with recommendations a team can act on, built on frontier data science and AI, and judged on revenue and profit.
Marketing mix modelling, incrementality testing and geo-experiments across online and offline channels, including sales through third-party retailers.
Explore marketing measurementVisibility measured across AI platforms, the actions that improve it, and the impact on traffic, conversion and sales.
Explore AI searchCustomer sentiment, competitor information and market signals brought together to sharpen positioning and acquisition.
Explore sentimentData science built for operational use, with the data infrastructure to run it at scale and the change support to make it stick.
Explore applied AIMarket understanding and asset sourcing, buy-side and sell-side diligence, value-creation planning and post-deal delivery for European private equity and portfolio teams.
A first conversation is usually enough to frame the question and the evidence you would need. Based in London, working across the UK and Europe.
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