Our Services
Apex specializes in using data to drive decision-making for investors, marketing teams and digital consumer brands. Our proprietary data management toolkit automates data analysis and data visualisation allowing brands and investors to identify risks and opportunities.
For brands, we implement long term solutions in data management, attribution and market mix modelling and robust testing frameworks to enable our clients to make informed decisions, optimize marketing strategies, and unlock value.
We work alongside our clients, upskilling and training them to ensure our products are implemented sustainably and drive value long after our projects are complete
How we work
We use data to drive decision making for investors and companies in the digital economy. Our technology rapidly ingests, cleans and visualises data allowing you to make better decisions quickly. Our consulting teams support you to find the most important insights and upskills your team to continue delivering them.
Apex Attribution Modelling
Utilise Apex's Advanced Attribution Modelling to understand the true impact of your online and offline marketing spend on online and in-store sales channels.
Our expert team of data scientists and marketeers leverage advanced market mix modelling, triangulation experiments and post purchase surveys to deliver industry leading omnichannel insights. We help management teams answer critical questions, for example, how does my TikTok spend impact in-store 3rd party retail sales?
Apex Competitor and Market Reporting
Apex's data platform ingests data from search engines, social media platforms, affiliates, 3rd party e-retailers and online review sites to produce holistic market reports.
Our bespoke reports identify which competitors are growing the fastest, what strategies are driving growth and identify consumer sentiment across 1000+ reviews and social media posts. Our reports are used by industry leading investors and management teams to streamline investment decision making processes and drive revenue growth.
Apex Due Diligence
We leverage our bespoke data platform to automate diligence, allowing for greater speed and accuracy. This enables faster investment decisions and significantly reduced transaction costs.
Apex Strategy
Apex works alongside management teams to co-design best in class digital and omnichannel strategies.
Our strategies are rooted in evidence-based analytics, leveraging our technology platform and our live 10,000+ competitor benchmark database.
Apex Technology Audit & Design
Our data and technology experts conduct in-depth reviews of data and technology architectures. The review compares to best practice stacks, identifies risks and opportunities, and reviews the skillset of the data and technology team.
Our technical team work closely with company management and delivery teams to design and deliver a transformation road map.