Skip links

Let data drive your actions

We help you use data to make better decisions.

How we work

We use data to drive decision making for investors and companies in the digital economy. Our technology rapidly ingests, cleans and visualises data allowing you to make better decisions quickly. Our consulting teams support you to find the most important insights and upskills your team to continue delivering them.

Apex <b>Due Diligence</b>

Apex Due Diligence

We leverage our bespoke data platform to automate diligence, allowing for greater speed and accuracy. This enables faster investment decisions and significantly reduced transaction costs.

Apex <b>Strategy</b>

Apex Strategy

Apex works alongside management teams to co-design best in class digital and omnichannel strategies.

Our strategies are rooted in evidence-based analytics, leveraging our technology platform and our live 10,000+ competitor benchmark database.

Apex <b>Performance Marketing Co-Pilot</B>

Apex Performance Marketing Co-Pilot

Co-pilot guarantees that your digital team are driving the optimal data-driven actions on a daily, weekly, monthly and quarterly basis.

Co-pilot is delivered through a combination of our technology platform, robust testing processes and industry-leading attribution models as well as weekly training of your digital team.

Co-pilot will leave you with the best tooling and an upskilled, data-driven, standalone digital team.

Apex <b>Technology Audit & Design</b>

Apex Technology Audit & Design

Our data and technology experts conduct in-depth reviews of data and technology teams and architectures. The review compares to best practice technology stacks, identifies risks and opportunities, and reviews the skillset of the data and technology team.

Our technical team work closely with company management and delivery teams to design and deliver a transformation road map.

Apex Investments

Apex invests and coinvests with our partners in companies where our technology and expertise in digital strategy and transformation will add significant value.

1
Platform acquisition
2
Bolt on acquisitions
£25m
Deployed
£5 – 50m
Ticket size

Our clients

We are a trusted partner to some of the UK’s and Europe’s biggest consumer brands and investors.