How we work
Apex is a specialist data science and technology transformation consultancy. We support companies, investors and large enterprises in identifying, designing and implementing best-in-class solutions across digital strategy and execution, growth analytics and organisational and technology transformation.
Apex Attribution Modelling
Utilise Apex's Advanced Attribution Modelling to understand the true impact of your marketing spend across all sales channels.
Our expert team of data scientists and marketeers leverage advanced market mix modelling, triangulation experiments and post purchase surveys to deliver industry leading omnichannel insights. We help management teams answer critical questions, for example, how does my TikTok spend impact in-store 3rd party retail sales?
Apex Competitor and Market Reporting
Apex's data platform ingests data from search engines, social media platforms, affiliates, 3rd party e-retailers, online review sites and app stores to produce holistic market reports.
Our bespoke reports identify which competitors are growing the fastest, what strategies are driving growth and identify consumer sentiment across 1000+ reviews and social media posts. Our reports are used by industry leading investors and management teams to streamline investment decision making processes and drive revenue growth.
Apex Due Diligence
We leverage our bespoke data platform to automate diligence, allowing for greater speed and accuracy. This enables faster investment decisions and significantly reduced transaction costs.
Apex Technology Audit & Design
Our technology experts conduct in-depth reviews of data and technology organizations, evaluating their people, processes, tools, and architectures. Our assessments benchmark against best practices, identifying risks, inefficiencies, and opportunities for improvement. Working closely with leadership and delivery teams, we design and implement transformation roadmaps that enhance scalability, efficiency, and long-term success.
Apex Investments
Apex invests and coinvests with our partners in companies where our technology and expertise in digital strategy and transformation will add significant value.
Our clients
We are a trusted partner to some of the UK’s and Europe’s biggest consumer brands, B2B software companies and investors.
Client Testimonials
Tim Scherer
Apex has been instrumental in driving our strategic direction, not only by centralizing and structuring our data but also by continuously offering key insights.
As an ongoing partner, their deep understanding of our business, combined with their ability to harness data for strategic advantage, remains crucial in identifying new growth opportunities. We look forward to building on this collaboration for future growth.
Marta Martinez Aviles
Apex has played a key role in shaping our customer acquisition and omnichannel strategy. Their state-of-the-art attribution model and insights have clarified how our online marketing drives sales across multiple channels, enabling us to optimize budget allocation for greater profitability and growth. Throughout the project, their commitment and availability have been beyond exceptional, providing us with continuous support and expertise. We are eager to continue building on this valuable partnership.
Jagdeep Hans
Apex delivered a comprehensive analysis of our portfolio and competitors, identifying key growth opportunities that have been instrumental in refining our strategy.
We were thoroughly impressed with their work, and their insights will be instrumental in driving value creation across our group.