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Let data drive your actions

We help you use data to make better decisions.

How we work

Apex is a specialist data science and technology transformation consultancy. We help companies and investors unlock value through advanced analytics, applied machine learning and data and software infrastructure. Our work spans acquisition due diligence, strategic planning and hands-on implementation - enabling smarter decisions, scalable systems and long-term transformations.

Apex <b>Attribution Modelling</b>

Apex Attribution Modelling

Utilise Apex's Advanced Attribution Modelling to understand the true impact of your sales and marketing activities across all sales channels.

Our expert team of data scientists leverage advanced attribution modelling and triangulation experiments to deliver industry leading omnichannel insights. We help management teams answer critical questions—for example: How does my TikTok spend impact in-store third-party retail sales? Or, how does top-of-funnel marketing spend influence the success of my outbound sales team?

Apex<b> Competitor and Market Reporting</b>

Apex Competitor and Market Reporting

Apex's data platform ingests data from search engines, social media platforms, affiliates, 3rd party e-retailers, online review sites and app stores to produce holistic market reports.

Our bespoke reports identify which competitors are growing the fastest, what strategies are driving growth and identify consumer sentiment across 1000+ reviews and social media posts. Our reports are used by industry leading investors and management teams to streamline investment decision making processes and drive revenue growth.

Apex <b>Due Diligence</b>

Apex Due Diligence

We leverage our bespoke data platform to automate diligence, allowing for greater speed and accuracy. This enables faster investment decisions and significantly reduced transaction costs.

Apex <b>Technology Audit & Design</b>

Apex Technology Audit & Design

Our technology experts conduct in-depth reviews of data and technology organizations, evaluating their people, processes, tools, and architectures. Our assessments benchmark against best practices, identifying risks, inefficiencies, and opportunities for improvement. Working closely with leadership and delivery teams, we design and implement transformation roadmaps that enhance scalability, efficiency, and long-term success.

Apex Investments

Apex invests and coinvests with our partners in companies where our technology and expertise in digital strategy and transformation will add significant value.

1
Platform acquisition
2
Bolt on acquisitions
£25m
Deployed
£5 – 50m
Ticket size

Our clients

We are a trusted partner to many of the UK and Europe's foremost investors and companies.

Client Testimonials